Thanks to a friend's Facebook page, I now know that today's Archers programme on Radio 4 included the following dialogue about a holiday in New Zealand:
Daniel: "They did film Lord of the Rings there."
Jim: "So, it's a pretty film-set. But if you really want to understand Tolkien's imaginative world, you'd be much better off visiting Oxford."
Phil: "Or, better still, learning Old Norse."
I do like that 'Or, better still...' :-)